The Podcast - Episode 1 : Beyond Greatness

The first episode of Beyond Greatness Podcast is here!

hello everyone , welcome and I’m excited to finally start this podcast - where every week we’re going to hear insightful stories and learnings from inspiring and successful women in Asia.

A bit of disclaimer, this podcast will have a mixed language of English - and Indonesia, as eventhough I am Indonesian but some of the guest that I invited might not come from the same country as mine. The script of this podcast will be available on my blog at strategicsimplified.com , and the link will be provided on the podcast description here.

Now, let’s head back to our first episode. Kali ini karena cuma gue, jadi gue pake bahasa Indo nyampur2 aja yakk.

So without further ado, let’s dive into it!

I was born and raised in Indonesia, gue anak tunggal, dan klo kata anak skrg : gue tuh termasuk sandwich generation. Jadi gue tulang punggung for my parents dan tentunya supporting financial for my own family as well.

Dari dulu gue itu mmg suka hustler. Anak yg suka sibuk - karena dulu gw berpikir sibuk itu produktif. Padahal sbnernya gak juga ya kan..

So, we’re here to talk about what inspires me, who am I and what brings me to this point today, you gotta have to well..listen to the first journey of my career.

Jadi perjalanan karir gue dimulai dari bawah , dari cuma customer service biasa di salah satu tempat gym di Jakarta ,

  • PR di sebuah sekolahan

  • Customer relation di salah satu prushaan otomotif gede

  • Account Executive di sebuag advertising agency

  • Sekretaris di prushaan finance

  • Marketing di beauty tech startup

Sampe akhirnya gue menemukan tempat yg bener2 ngerubah hidup gue. Dari yg karyawan biasa sampe bisa jadi regional head within a year, sampe open new market, jadi country head dan pegang ratusan karyawan. Dan itu bukan di Indonesia pula! Tapi di Philippines.

Dari situ gue mulai memahami esensi dari bekerja. Dulu gw mikir kerja itu adalah untuk memenuhi kebutuhan hidup gue semata, so that it can be supporting my lifestyle. Tapi ternyata bukan cuma itu, bekerja seharusnya membuat kita bertumbuh secara professional, personal, dan finansial.

Apalagi perempuan ya kan. U know what, wanita itu ngerasa self-fulfillment nya lebih dapet waktu dia bisa produktif bekerja secara professional.

Based on research and data :

  • Gallup : Women who are engaged in their work are four times more likely to say they are thriving in their lives compared to those who are not engaged.

  • And Hardvard Business Review survey found that 68% of women said the opportunities for learning and development at work were crucial for their personal growth and sense of fulfillment

Nah dari sini aja udh kliatan bahwa esensi dari bekerja sebenernya bukan cuma sebagai sarana memenuhi kebutuhan aja.

Tau piramida Maslow? Hierarchy of Needs? Nah, kalo di Hierary of Needs tuh jelas keliatan. Singkatnya gini, motivasi manusia itu berdasarkan 5 tingkat of human needs. Jadi manusia itu termotivasi untuk fulfill basic needs before moving on to higher-level needs.

Tingkatan paling rendah sampe ke yg atas itu yg paling basic dulu ya :

  • sandang pangan papan

  • Safety & security - asuransi

  • Love & belonging - punya suami, kluarga, anak

  • Esteem needs - Self-respect, confidence, achievement, recognition, and status.

  • Self Actualization - This is the highest level in Maslow’s hierarchy, representing the realization of a person’s potential, self-fulfillment, and seeking personal growth. Examples: Creativity, problem-solving, pursuing inner talent, personal growth, and achieving one’s full potential.

Nah coba kita perhatiin deh, bekerja itu sebenrnya untuk memenuhi kebutuhan kita yg mana? Dan km skrg ada di stage apa?

Nah, salah satu faktor yg bisa bikin kita growing saat kita kerja adalah our workplace and the environment around it.

Ibaratnya kita itu seeds, and our workplace, our environment, adalah tanah. Dimana kita dipupuk, disitu kita bertumbuh. Tanahnya bagus, baru kita bisa growing.

Sayangnya, gak semua orang bisa “lucky’ menemukan tempat/tanah yg tepat. Alhasil, stuck disitu2 aja. Pindah, ya ke tanah yg sama lagi, jadinya gak numbuh2 juga. So mulailah orang cari opportunity mereka sendiri. Pas pandemic, kita baru sadar bahwa ternyata ‘gue gak bisa mnggantungkan hidup sama company gue”. That time, the reality hit many people! You are replacable! No matter how loyal you are to the company, it will never loyal back to you - karena bukan lo yg punya girl! Perusahaan itu cuma cangkang dari sebuah bisnis yg berjalan. Nah disini mindset kita harus bener nih.

If you feel stuck, it’s not a dead end—it’s a signal to shift gears and find new ways to reach your goals.

Gue ngerasain banget pas gw balik ke Indonesia, susahnya cari yang namanya kerjaan - pas pandemic pula kan di saat lg byk layoff . Nah disitu mulai deh yg namanya tren menjadi seorang entrepreneur itu langsung melejit. Kita mulai punya mimpi yang pengen bangun bisnis sendiri, pengen merdeka secara finansial, pengen work life balance. Trend working from home itu udh jadi kayak mandatory kalo nyari kerjaan. So, the world is not same anymore. Not for you, not for me. But you know what, growth happens when we step out of our comfort zones. We should embrace the uncertainty.

Kalo gue sedikit kilas balik perjalanan hidup gue.

  • Dari 2015 itu gw belajar berdamai dengan matematika krn dulu gue males banget ngitung, gue belajar namanya analisa data, bikin rumus di google sheet, belajar mulai rapi.

  • Tahun 2016, gue belajar bangun tim, belajar organization management, bikin system yg bisa di-replicate, belajar bikin legacy.

  • Tahun 2017, gue belajar mengembangkan bisnis, go-to-market, mulai mikirin cara cari revenue, profit and loss statement.

  • Sampe di tahun 2020, gue belajar bangun bisnis from 0. Gue bikin F&B Tech Startup yang akhirnya dari 0 punya 200 partner kitchen di seluruh Indonesia. But unfortunately, Startup yang gue dirikan bersama dgn suami gue yg skrg, bertahan 3 tahun despite raising $3.5million dollar. Disitu mulai bingung lah gimana untuk kita bisa mulai lg dr awal.

  • Apalagi di tahun 2023, gue belajar jadi seorang Ibu dengan adanya anak pertama gue.

  • Tahun 2024, prioritas gue berubah. Yang tadinya ambisius untuk mengejar self achievement, now have to think about how to build another legacy for our future. So I started to shift to offering my professional services to companies, kerja dari rumah so my son can still easy find me when he needed me, dan disinilah yang namanya every setback is a setup for a comeback, comes in reality. Dari income yang gue dapetin selama gue pegang bbrp klien (which is the biggest income selama gue pernah kerja sama orang), gue bangun bisnis baru as a Founder of Strategic Simplified - helping women achieving career freedom through coaching, courses, and community.

Ini transisi yang harus gue laluin dan prosesnya gak mudah. Despite all the growth, there were challenges. Apalagi gue sebagai perempuan, seorang anak, seorang ibu, dan seorang istri. If you’re in a same position with me, we are on a same boat. Every challenge you face is a step towards a stronger, more resilient you—don't give up, because your breakthrough is just around the corner. Our journey might be different, but I feel your challenges, your dilemma, your burden. Percayalah, mmg nggak gampang. Tapi kalo gue bisa melalui ini, gue yakin lo bisa. Believe in the power of your journey. Trust the process, and stay committed to your dreams.

Apakah gue udah sukses? Menurut gue, YES. Sukses buat gue adalah gue menemukan panggilan gue, gue menemukan apa yg gue cari, gue jalanin, dan gue bisa kasih impact ke banyak orang lewat apa yg gue kerjain. The most important thing yang lo harus selalu inget, if you want to do something, make sure it will align with your goal. But first, find your purpose. Success is not about having all the answers; it's about having the courage to take the next step, even when the path is unclear.

If this story inspiring you to do better in life, feel free to subscribe to this podcast, karena next week kita akan kedatangan wanita-wanita hebat lainnya, yang melalui proses luar biasa, sampai akhirnya mereka bisa keluar dan menjadi inspirasi buat orang lain. No matter how daunting the road ahead may seem, remember: every step you take brings you closer to the greatness within you.

Follow our instagram account @strategicsimplified, and Let’s grow Beyond Greatness!

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